Appointment setting for a chiropractic practice
For a chiropractic practice this is not consumer cold calling. That is a poor fit for a service people buy when they hurt, and a legal minefield besides. This is referral development, and the list is other businesses within a few miles that already touch people in pain: primary care and urgent care offices, physical therapy clinics, personal injury attorneys, gyms and training studios, running stores, dance and gymnastics programs, and the HR contact at any local employer with a warehouse floor.
The call books a fifteen minute in-person meeting for the doctor. It does not sell anything. Expect sixty to a hundred dials to produce four to eight meetings. One steady relationship with an injury attorney or an occupational health contact can outperform an entire ad account, and it does not stop working when the budget does.
There is a second list worth building: employers who will host a spine screening day for eighty warehouse staff with a back injury problem.
The mistake is sending the doctor around to drop off pens with no meeting booked. Two weeks in, working means named meetings on the calendar with notes on each.