More patients.
Full schedule.
Free for 14 days.

More than the offices you appear next to in the map pack. Across 71,195 chiropractic listings the median is 15 reviews and 44.6% have fewer than 10. In a competitive suburb the practices holding the top three map spots usually sit past 100, a level only 21.3% of chiropractors reach. A realistic target is two to four new reviews a week, asked for at the front desk on the day a patient tells you they feel better. The reviews guide has the scripts.

Sometimes, and it depends entirely on your state. Several chiropractic boards restrict or prohibit free and discounted examination offers, require specific disclaimer language, or regulate how the word "free" may be used in advertising. A few also limit offers when Medicare or federal beneficiaries could respond. Before you run any new patient offer, read your own state board's advertising rules and ask your malpractice carrier. Where offers are restricted, lead with access instead: same-day appointments, evening hours, no wait.

Reviews are patient-authored, so patients may say whatever they like. You may not. Confirming that someone is a patient, naming a condition, or discussing a visit in a public reply can be a HIPAA disclosure even when the patient posted first. Reply in generic language: thank the reviewer, state your service standard, and invite a private call. For website testimonials, get a signed written authorization that names exactly what may be published. The website guide covers the wording.

Most practices land between $60 and $200 per booked new patient in mid-size markets, and $150 to $400 in dense metros where medical and physical therapy advertisers bid the same keywords. Condition searches such as "sciatica treatment" and "back pain doctor near me" convert better and cost less than the generic "chiropractor" term. Practices that lose money almost always run broad match with no negative keyword list and no call tracking. See the Google Ads guide.